About
Evidence-checked ratings of money, business, love, and life advice.
SuccessGuru publishes independent editorial ratings. Each score checks the method against published research and the public record. Critical lines cite a source.
What an SG Score is
An SG Score is SuccessGuru's editorial opinion, from 0 to 100. It adds four parts: evidence behind the method (40), claim honesty (25), public record (15), and value per dollar (20).
You can follow a point on a receipt back to a study, a court or regulator record, or the person's own words. A clean public record earns all 15 points in that part.
An SG Score is an opinion based on the sources linked on that page. It is not a court finding, a product endorsement, or professional advice. Each rating is an editorial opinion from SuccessGuru, not a verified customer rating.
The bands
- EVIDENCE-BACKED, 75 to 100: the method tracks the research and the marketing mostly matches it.
- MIXED, 55 to 74: real value, with claims or products that run ahead of the evidence.
- OVERSTATED, 35 to 54: the headline promises fall short of what the evidence supports.
- HALL OF SHAME: convictions or adjudicated findings only. The score is usually under 35.
Hall of Shame is not a low score. It is reserved for a criminal conviction or an adjudicated finding tied to the advice business.
Research and affiliation
The research library is the evidence base for every SuccessGuru rating and for the AI Guru. SuccessGuru is not affiliated with the people or companies it rates. Book titles on a receipt may link to Amazon. Those links are disclosed on the page. A commission does not change a score, a verdict, or the order of a list.
Nothing on this site is medical, mental health, legal, tax, or investment advice.
Corrections
Email corrections@successguru.com with the page URL, the exact sentence, what is wrong, and a link to a primary source. We correct facts. We do not change a score because someone disagrees with the opinion, and we do not accept payment to change one.
How we score. Research library. How to request a correction.