Business · editorial rating
Gary Vaynerchuk
Free DailyVee and AskGaryVee video, a working agency, and the Empathy Wines sale are documented (S1, S3). The flagship Wine Library revenue figure stays founder-reported, and The Guardian presents it as his claim, which keeps the total at 64 in MIXED (S1, S2).
Editorial opinion: SG Score 64 out of 100. Verdict: MIXED. This is not a customer star rating and not a finding by a court.
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Books
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- Crush It! and later HarperCollins business books Gary Vaynerchuk
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Strengths
- A large free corpus of DailyVee and AskGaryVee content lets you sample the method before buying a book or hiring the agency (S1).
- The Empathy Wines sale is documented by a public company press release (S3).
- Early Wine Library TV and ecommerce timing are corroborated by a contemporary profile, even when the exact revenue number stays self-reported (S2).
Weaknesses
- The Wine Library $60 million growth story is presented as fact on his biography, while The Guardian frames the $3 million to $60 million figure as his claim (S1 S2).
- The biography presents the method as daily documentation and audience value, and it does not cite a study of that method (S1).
- The biography names agency clients such as PepsiCo, GE, Johnson and Johnson, Chase, and AbInBev, and it does not publish standardized results for those clients (S1).
Claims
partly. He grew Wine Library from about $4 million to $60 million in annual sales during his tenure.
The biography states the growth as fact, from $4 million to $60 million in annual sales. The Guardian (2017) reports it as what he claims, from $3 million to $60 million by 2005. No independent audited filing for Wine Library revenue appears in the sources we checked.
holds. Crush It! became a New York Times bestseller and launched a multi-book HarperCollins deal.
The biography says Crush It! became his first New York Times bestseller after a 10-book HarperCollins deal. The Guardian says he has a 10-book HarperCollins deal and that his first four books appeared on the New York Times bestseller lists.
holds. Empathy Wines, which he co-founded, was acquired by Constellation Brands.
Constellation Brands' July 1, 2020 press release says it purchased Empathy Wines, co-founded by Vaynerchuk, Troutman, and Scherotter. The release says terms were not disclosed and that Vaynerchuk would continue in a consulting capacity. CNBC reported the same day.
Public record
- 2020-07: Constellation Brands announced it acquired Empathy Wines, co-founded by Vaynerchuk, Troutman, and Scherotter. The release says terms were not disclosed and that Vaynerchuk would continue in a consulting capacity. S3
Also in Business
- Alex Hormozi (73, MIXED)
- Tim Ferriss (68, MIXED)
- Dan Koe (66, MIXED)
Sources
- S1 About Gary Vaynerchuk. garyvaynerchuk.com. https://garyvaynerchuk.com/biography/
- S2 Gary Vaynerchuk: I was seeing the world clearer, faster, easier than my contemporaries. The Guardian. https://www.theguardian.com/media/2017/jan/01/gary-vaynerchuk-interview-social-media-fake-news-brexit-donald-trump
- S3 Constellation Brands Acquires Digitally-Native Wine Brand, Empathy Wines. Constellation Brands IR. https://ir.cbrands.com/news-events/press-releases/detail/44/constellation-brands-acquires-digitally-native-wine-brand-empathy-wines
- S4 Constellation Brands acquires Gary Vaynerchuk's Empathy Wines. CNBC. https://www.cnbc.com/2020/07/01/constellation-brands-acquires-gary-vaynerchuks-empathy-wines.html
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